Social Networking Website Development

whether customers will buy product A over Product B is no longer determined in boardrooms and by big budgets... it determined in the living rooms, dorms, and internet cafes... its determined by passionate individuals building a tribe around an idea that they resonate with... the question isn't how big is your budget, it is now "how passionate is your tribe"?

A tribe is any group of people, large or small, who are connected to one another, a leader and an idea. For as long as people have been around, humans have joined tribes, be they religious, ethnic, political, or even musical. It's our nature.

Now the internet has eliminated the barriers of geography, cost and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born - groups of ten or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

Who is going to lead all these tribes?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have passion about something. anyone who wants to make a difference now has the tools at their fingertips.

We are a company that builds such tools for leaders of a world that is asking "who is going to lead us"... we think it can be you....


Social media networks and online communities have grown considerably in recent times. Is your brand recognised in this new medium?

Why do you care?

Not only should you care, you should also be asking, "how can I add a social networking aspect to my business"? In Seth Godens new book, "Tribes", Seth discusses that the future of business is tribal (without the drums, grass skirts and spears). Building tribes of people that grow your brand virally through engaging their own social networks, connects the world to your products. So whether you build the next FacePage, or you simply want to setup Facebook, twitter, myspace, digg or other such networks, you need to get logged to the web 2.0, and connect your clients to a world of conversation... about your business, which means more visits, more sales more money.

What are examples of Social Media Networks ?

The most well known of social media networks would have to be Digg, Youtube, Flickr, Myspace and del.icio.us to name just a few. Each of these sites have certainly created niche areas and have been able to maintain their first-mover advantage.

Want one?

We create Social Media Networks... we create them, we adapt them, we customize them and or we theme them, so if you want your own facebook style site, or a modified version of Elgg, JoomSocial or something of the sort, we can, do, and have done that. We are able to integrate or style such social networking tools into your site or to look like your site. In some cases this is will be a fully fledged, profile based social networking system, other times it will simply be simple tools for connecting people. We help you build tribes, and build tribes that build tribes around your business.

What is Social Media Optimisation?

Social Media Optimisation (or SMO as it is becoming known) is simply the optimisation of your corporate website or blog in the major social media networks. These networks could be social networking sites or social bookmarking sites as well as providing to your audience the ability to click off to a social media site and discuss your product or service offering in the community.


Australian companies using Social Media Networks

Recently Wrangler Jeans created their own Myspace page to create a direct connection to their customers. Since implementation, Wrangler has connected with nearly 500 of their customers with discussions including new clothing products, videos with their products to even discussions about related bands and even events. No doubt, when they launch a new product, the first customers to buy will be these so called, ‘brand ambassadors’. Imagine your company developing such a relationship.

Are you monitoring social networks for your brand?

In the same way your public relation company monitors your brand in traditional media, monitoring your brand in social media networks is essential. Contributing to the discussion could significantly improve how your brand is perceived to the wider audience.

More for your media spend.

Using social media networks can definitely increase the reach of your typical marketing budget. For example instead of producing a short 30 second advertisement, why not produce a 3 minute video with the vision of releasing it on youtube.com. This strategy was recently taken by High Street Media client Getup who created a viral video called 'Hicks' Crib' a parody of MTV's Cribs on their site and on YouTube